Driven by endless wardrobe frustrations—jeans that never fit right, blouses that fell flat—I sketched ideas late into the nights, dreaming of clothes that celebrate every woman’s shape. Inspired by the idea, I realized personalization wasn’t just a luxury—it was essential.

That first custom-fit jacket I commissioned from a local atelier fit like it was made for me (because it was). And just like that, the idea bloomed: a women’s brand built on fit, confidence, and true customization.